Wednesday, 6 August 2008

BA Launches Ad Campaign To Promote Terminal 5

Following the monumental fiasco that was the opening of the new terminal 5 building at Heathrow, BA have launched the 'T5 is working' campaign.

The campaign will be seen across all media channels, and will last for 38 days. It will feature real people using the terminal, and will focus on the customer experience, tracking their journey through the terminal.

Customer feedback suggests that things have improved greatly at the terminal, so hopefully the problems of the first few weeks are well and truly a thing of the past.

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Thursday, 5 June 2008

Jet2 and Flybe Hit Back At Ryanair Boss O'Leary

Michael O'Leary, the outspoken boss of Ryanair, has angered competitors by saying that he thinks the fuel crisis is a good thing for consumers, and will shut down 'crappy competitors'. He was referring to Jet2, Flybe, Flyglobespan, Sky Europe and Vueling.

O'Leary made the comments during the company's financial results statement on Tuesday. He predicted that only Easyjet, Ryanair, BA, Air France and Lufthansa would either break even or make a profit this year.

In response to these comments, Flybe issued a statement saying the following: 'We note with indifference the latest rantings of Mr O'Leary and notes his usual attempt to deflect attention from his own results by making unsubstantiated accusations about other issues. Flybe also notes that Mr O’Leary tried exactly the same tactic in 2001, 2002, 2003, 2004, 2005, 2006 and 2007.'

It added: 'Flybe's fuel costs are only 24.6% of its total cost base at today's prices, while Ryanair's are 44.5%. While Mr O'Leary expects to break even only at $130 a barrel we believe that fuel will have to be well over $170 a barrel before Flybe is forced to breakeven.'

Jet2 boss Philip Meeson replied in a statement: 'It won't be Jet2. I'm sorry Mr O'Leary – unlike you, Jet2.com has bought all its fuel for this summer, this coming winter and next summer at attractive rates. Our passengers can rely upon us for many, many years to come.'

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Thursday, 29 May 2008

BA Orders Aircraft For New London City - New York Route

Airbus has confirmed that BA has placed a firm order for two A318 aircraft, which will be used to launch the forthcoming all business service between London City and New York.

The A318 is the smallest aircraft within the A320 family, but is the largest aircraft allowed to use the London City Airport, due to the steep approach to the airport and noise restrictions.

The A318 is usually a 107 seat aircraft, but will be operating with just 32 business class seats. The aircraft will also have to make a fuel stop on the outbound flight, as the aircraft is unable to hold sufficient fuel for the journey. This is not necessary for the return journey.

The new route is hoped to be an attractive proposition for city workers commuting between Wall Street and The City, who will be willing to pay for the convenience of travelling directly from the city, and avoiding Heathrow Airport.

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